SEO (Search Engine Optimization)

Overview

With so many companies on the web these days and your competitors advertising everywhere, can you really afford not to be seen? We can help make you visible on the WEB by using our SEO techniques

Spending money on SEO is always good because, once your site starts getting a lot of attention, you can sell advertising space, plus, you get in more business which automatically means ROI (Return On Investment)

Please have a look at our packages and contact us if you need to get your footprint on the WEB

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SEO?

SEO (Search Engine Optimization) can be done in two ways, short term or long term. We suggest starting with short term to aggressively get your product into market, and then start with a formal SEO link and keyword building process which will make your footprint larger and deeper with time. As your links, keywords and content grow, you can lessen your monthly contribution to PPC (Pay Per Click), and eventually, your site will pop up in search engines without paying per click

• Short Term : Basically, we use PPC (Pay Per Click) technology on the search engines to quickly get your site ranked when certain keywords are looked up and push traffic to your site. The effectiveness of this approach basically depends on your budget. One click through, or lead, averages at around R2.50, so, depending on your marketing budget, it will determine how much traffic is driven to your web site
• Long Term : This includes doing re-search on keywords which fit your company profile, and making these visible on your web site. It also includes building links from and to your site, submitting it on WEB directories etc...

Please note that we do not support vindictive ways of SEO like spamming etc, as we believe that it creates a negative light on both our and our client's business

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Analytics

Analytics help us and our clients understand where there SWOT (Strengths, Weaknesses, Opportunities and Threats) lies. We provide analytics as part of the SEO process so that we can see what needs to be done to maximize ROI of SEO

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SEO & PPC Costs

What will it cost? here is a breakdown

Task	Cost and Description
PPC (Pay Per Click)	We start this from R3000 set up fee, plus a minimum of R1000 p/m running cost. The larger the budget , the better the ROI. This includes submitting the site on the search engines, keyword analysis and registration , analytic set up, keyword optimization, analytical analysis for increased ROI, actual traffic to the web site and much more
SEO	This will be an additional fee of R3000 p/m to PPC, if PPC is also taken in the package. If PPC was not taken a setup fee of R3000 will apply plus the monthly fee of R3000. This includes submitting the site on the search engines, keyword analysis and registration , analytic set up, keyword optimization, analytical analysis for increased ROI, link building, page content building for more dense content and much more

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